... Well, I did!
Apologies for goofing around, but I was in on the joke. If you took some time, you may have noticed the "toddler taken" photos were local pictures from Boon's speciality retailers in LA, Chicago, San Francisco, and Boston. Boon hopes if you are local to these cities, that you take the opportunity to shop local, and as an incentive Boon is offering local shoppers who figure out the clues to these speciality retail shops and check-in on Yelp or Four Square will receive a 20% discount code off all Boon products through April 6th!
I hope everyone made it through the day without any other pranks being pulled!